Group Therapy
Frye Art Museum, 2018
Group Therapy centered on interactive projects and immersive installations by 12 international contemporary artists that comment on and adapt strategies of alternative medicine, psychotherapy, and the wellness industry.
Title treatment
Poster
Exhibition guide
Exhibition guide
Exhibition guide
Social
Tote bag
T-shirt
Installation view of Library of Babel by Marcos Lutyens
Installation view of Primal Speech by Liz Magic Laser
For the exhibition’s title treatment, I chose Dala Prisma by Commercial Type, which replaces the solid forms of the letters with a series of stripes to create an optical effect. This typeface represented the idea of a group show in which multiple threads of artistic practice come together to create a whole. “Pepto-Bismol Pink” or “Drunk Tank Pink” was used throughout the exhibition and marketing materials, known for its calming effect on stressed individuals. The campaign was rolled out across web, social, environmental, merchandise, and print collateral.
Credits
Amanda Donnan, Curator
David Strand, Assistant Curator
Shane Montgomery, Exhibition Designer
Ingrid Langston, Head of Communications
Primary image
Kandis Williams. The Oratory Command: X Carmichael King Hampton, 2016. Xerox toner, collage on paper, 96 ½ x 87 in.
Typeset in Dala Prisma by Commercial Type and Whitney by Hoefler&Co. Installation photography by Jueqian Fang.